Innovation is new thinking about an old issue. Passive agreement means decline. Doing things differently, respecting and honoring every idea, no matter where it comes from. Building a creative environment that encourages innovation for both customers and employees.
Change is a norm
Competitive strength is based on rapid adaptability.
Considering changes to ensure adaptability is a norm. Thinking and managing continuously to efficiently adjust strategies and operational structures.
Discipline is a norm
Developing strict discipline, solidarity and acceptance of hardships while being devoted to the work. Performing in a decisive, quick and thorough manner.
The company is a second family.
Every employee has a role to play in developing this family. Respecting co-workers including when involving the smallest of jobs. Do teamwork to promote individual responsibility and engagement. Understand each member as an indispensable part of the organisation.
Possessing a strategic vision and knowledge to master the the organisation’s system. Fully understanding the roots of every issue. Professionalising every work stage to ensure rapid development and sustainability. Simplifying complicated problems