VIETTEL IN PERU
Company name: Viettel Peru S.A
Address: #878 Calle 21 (Ricardo Angulo), San Isidro, Lima, Peru.
Brand name: Bitel
The Logo comprises the name Bitel, the icon and the slogan. The letter B originates from the idea of the flying Peruvian flag. The two conversing bubbles forming the letter B symbolize communication, telecommunications. Bi in Spanish is understood as “pair, couple”, indicating the interaction between the operator and its customers as well as their concern, respect and dialogue for one another. The dominating color of Bitel is yellow, a symbol of the Inca culture which worships the Sun God and gold. The yellow color symbolizes optimism, hope, luck, and happiness.
Service launching: October 2014
Employees: 1682 staffs.
Services providing: Mobile, Internet
Bitel is the first mobile operator using 3G only network in Peru, with mobile internet coverage to 80% of the nation. Peru is the first overseas market of Viettel that has a considerably higher GDP than Vietnam. Hence, launching Bitel marked a new developmenent milestone in the globalization process of Viettel. Few months after its official service launching on Oct 2014, Bitel has contributed to generate a data booming trend in Peruvian telecom market.
1. General Information
- Country: Republic of Peru
- Area: 1,285,216 km2, ranked 20th in the world, 3.5 times bigger than Vietnam.
- Capital: Lima
- Location: It is bordered in the north by Ecuador and Colombia, in the east by Brazil, in the southeast by Bolivia, in the south by Chile, and in the west by the Pacific Ocean.
Peru has a tropical climate. The average temperature is 20 ° C. Average rainfall: 700-3000 mm. Rainy season from December to February , dry season from May to November.
- Topography: Peru can be divided into three main topographic regions from west to east: the Pacific coastal region, Andes region and the Amazon basin
- Language: Peru has two official languages: Spanish (84.1%), Quechua dialect (13%) and the rest in other languages.
- Independence: 28/07/1821
GDP growth rate:
+ GDP growth rate in 2013: 5.8%
+ GDP per capita in 2013: $ 6.660
Peru is a free trade country. The economy of Peru is classified as upper middle income by the World Bank and is the 39th largest in the world. Peru is, as of 2011, one of the world's fastest-growing economies owing to the economic boom experienced during the 2000s; Trade is expected to increase further after the implementation of a free trade agreement . Peru's main exports are copper, gold, zinc, textiles, and fish meal; its major trade partners are the United States, China, Brazil, and Chile. Tourism receives more than 1 million international passengers and more than $ 1.2 billion per year.
Recent economic growth has been fueled by macroeconomic stability, improved terms of trade, and rising investment and consumption.
- GDP composition by sector:
Services: 57.3% (2012 est.)
+ Export: 45.6 billion (2012 est.).
+Export commodities: copper, gold, lead, zinc, tin, iron, molybdenum, silver, crude oil and petroleum products, natural gas, coffee, asparagus and other vegetables, fruits, textiles fishmeal, fish, chemicals, metal products and machinery, alloy
Export Markets: China 19.7%, US 15.5%, Canada 9.4%, Japan 6.5%, Spain 5.2%, Chile 4.8%.
+ Import: 41.1 billion (2012 est.).
+ Imported commodities: petroleum and petroleum products, chemicals, plastics, machinery, vehicles, color TV, electric shovels, loaders terminals, telephones and telecommunication equipment, steel, wheat, corn , soybean products, paper, cotton, vaccines and drugs.
Import Markets: US 24.4%, 13.9% China, Brazil 6.3%, 5.4% in Argentina, Chile 4.7%, 4.5% Ecuador, Colombia 4.2%.
Population (2013 est.): 29,849,303 people.
The growth rate of the population (2013 est.): 1%.
The proportion of poor people: 81.6% (living below $ 2 / day).
The rate of literacy (age 15 and up): 89.6%.
+ From 0-14 years: 27.6% (male 4,197,698 / female 4,053,852)
+ From 15-24 years: 19.4% (male 2,894,420 / female 2,891,714)
+ From 25-54 years: 39.2% (male 5,633,249 / female 6,056,017)
+ From 55-64 years: 7.1% (male 1,039,975 / female 1,086,428)
+ From 65 years and over: 6.7% (947.349 male / female 1,048,601) (2013 est.)
Peru's population is relatively young, 47% of the population is from 0-24 years.
Urban population: 77% (2012).
Population in Lima capital: 8.7 million.
Labor force by sector:
+ Agriculture: 0.7%
+ Industry: 23.8%
+ Services: 75.5%.
3. Ethnic group:
Peru is a multiethnic nation formed by the combination of different groups over five centuries.Peru is a multiethnic country, including Indian (45%), Mestizo (37%), white (15%) and other ethnic groups (3%).
In the 2007 census, 81.3% of the population over 12 years old described themselves as Catholic, 12.5% as Evangelical, 3.3% as of other denominations such as Protestantism, Judaism, The Church of Jesus Christ of Latter-day Saints (LDS Church), and Jehovah's Witness, and 2.9% as non-religious..
Literacy was estimated at 92.9% in 2007; this rate is lower in rural areas (80.3%) than in urban areas (96.3%). Primary and secondary education are compulsory and free in public schools. Peru has more than 30 universities, including the University of San Marcos in Lima Synthesis, one of the oldest universities in South America.